Role-based access system
Each team member gets their own interface and their own tools
In NEO Metrica, every team member is assigned a role, and you can define which sections, data and tools they can access. For example:
— a community manager sees communications;
— a media buyer — the ad cabinets;
— a manager — the full picture.
Each person works in their own interface with exactly the tools they need. Responsibility areas are separated, access to sensitive data is restricted, the interface isn't overloaded with extras.
SMM specialist
Managing social content and analytics
The SMM specialist gets access to Instagram and Telegram tools.
Inside the platform:
— publishing content;
— autoposting;
— content plan;
— social media analytics;
— activity;
— reach;
— audience growth;
— publication statistics;
— content performance.
The SMM specialist works only with content and the social direction — without the extra load of ad cabinets or communications.
AI assistant for SMM
The built-in AI analyzes content and helps make data-driven decisions. It shows which posts are weak and why, which formats perform better, where activity is dropping. AI gives recommendations and helps find content ideas faster.
The SMM specialist gets access to Instagram and Telegram tools.
Inside the platform:
— publishing content;
— autoposting;
— content plan;
— social media analytics;
— activity;
— reach;
— audience growth;
— publication statistics;
— content performance.
The SMM specialist works only with content and the social direction — without the extra load of ad cabinets or communications.
AI assistant for SMM
The built-in AI analyzes content and helps make data-driven decisions. It shows which posts are weak and why, which formats perform better, where activity is dropping. AI gives recommendations and helps find content ideas faster.
Community manager
Focused work with communications
The community manager works only with communications — analytics, ads and content plan aren't part of their workspace.
Their workspace contains: Instagram Direct and comments, Telegram private messages and comments, notifications, dialogue statistics and message handling.
Everything needed for working with the audience — in one interface.
AI assistant for communications
When dozens of identical questions come in every day, writing each reply by hand takes time. The AI inside NEO Metrica helps with that. It suggests ready-made templates, adjusts the tone to your brand style, and helps the whole team reply with the same level of quality.
The community manager works only with communications — analytics, ads and content plan aren't part of their workspace.
Their workspace contains: Instagram Direct and comments, Telegram private messages and comments, notifications, dialogue statistics and message handling.
Everything needed for working with the audience — in one interface.
AI assistant for communications
When dozens of identical questions come in every day, writing each reply by hand takes time. The AI inside NEO Metrica helps with that. It suggests ready-made templates, adjusts the tone to your brand style, and helps the whole team reply with the same level of quality.
Digital marketer
A single performance hub for ads
The digital marketer sees only ads — nothing else distracts them.
Google Ads and Yandex Direct are gathered in one dashboard. How much each click and each message costs, which creatives bring results, which ones waste budget, how campaign efficiency changes over time — all visible at once. Two cabinets, one picture.
AI assistant for performance marketing
With lots of data, finding a weak spot by hand takes time. The AI inside NEO Metrica analyzes campaigns, spots anomalies and finds the connections that burn budget without results.
It gives concrete recommendations: what to optimize, where the growth points are. No need to spend hours digging into numbers — the AI does it for you.
The digital marketer sees only ads — nothing else distracts them.
Google Ads and Yandex Direct are gathered in one dashboard. How much each click and each message costs, which creatives bring results, which ones waste budget, how campaign efficiency changes over time — all visible at once. Two cabinets, one picture.
AI assistant for performance marketing
With lots of data, finding a weak spot by hand takes time. The AI inside NEO Metrica analyzes campaigns, spots anomalies and finds the connections that burn budget without results.
It gives concrete recommendations: what to optimize, where the growth points are. No need to spend hours digging into numbers — the AI does it for you.
CMO / Marketing lead
Full access to the NEO Metrica ecosystem
The lead sees everything: social, ads, customer messages, team work, where the weak spots are, whether KPIs are being met, and the overall marketing performance — all in one place.
No need to collect reports from each department or switch between dashboards. The full picture of the business is always at hand.
AI analytics for the lead
The lead doesn't always have time to dive deep into data. The AI inside NEO Metrica does it on its own: analyzes large data sets, spots problems and shows what's going wrong.
Which channel is falling behind, where the team can't keep up with the load, which ads stopped working — all visible. AI gives concrete recommendations: what to change, where there's room to grow. No need to wait for a report from the team — the picture is always current.
The lead sees everything: social, ads, customer messages, team work, where the weak spots are, whether KPIs are being met, and the overall marketing performance — all in one place.
No need to collect reports from each department or switch between dashboards. The full picture of the business is always at hand.
AI analytics for the lead
The lead doesn't always have time to dive deep into data. The AI inside NEO Metrica does it on its own: analyzes large data sets, spots problems and shows what's going wrong.
Which channel is falling behind, where the team can't keep up with the load, which ads stopped working — all visible. AI gives concrete recommendations: what to change, where there's room to grow. No need to wait for a report from the team — the picture is always current.
