How statistics are collected
Data from every channel — automatically
NEO Metrica connects to Instagram, Telegram, Google Ads and Yandex Direct and pulls data from each channel automatically. No exports, spreadsheets or manual work. The platform gathers and links everything in one place — you don't just see numbers, you see the full picture of what's happening across marketing, ads and communications at the same time.
Instagram and extended analytics
NEO Metrica includes all standard Meta Business Suite metrics: reach, impressions, engagement, likes, comments, saves, follower growth, Stories and Reels views, profile and link clicks.
The platform adds an analytics layer that links content to results:
— which Reels, Stories or post formats bring more engagement;
— how each format influences the growth of conversations;
— how content cycles and publication series perform over time.
The platform adds an analytics layer that links content to results:
— which Reels, Stories or post formats bring more engagement;
— how each format influences the growth of conversations;
— how content cycles and publication series perform over time.
Telegram analytics
Collects every key channel metric:
— post views;
— reach;
— reactions;
— forwards;
— follower growth;
— per-post engagement;
— publication dynamics.
And ties Telegram activity to what happens next: how posts drive growth in messages and private chat activity.
— post views;
— reach;
— reactions;
— forwards;
— follower growth;
— per-post engagement;
— publication dynamics.
And ties Telegram activity to what happens next: how posts drive growth in messages and private chat activity.
Performance analytics (Google Ads and Yandex Direct)
NEO Metrica brings both ad systems together in one dashboard. No more opening two cabinets and comparing numbers by hand.
Inside, all the key metrics: impressions, clicks, CTR, CPC, CPM, conversions, cost per lead (CPL), customer acquisition cost (CAC), budget spend and campaign launch dynamics.
You immediately see for both channels — which campaigns work and which are wasting budget.
Inside, all the key metrics: impressions, clicks, CTR, CPC, CPM, conversions, cost per lead (CPL), customer acquisition cost (CAC), budget spend and campaign launch dynamics.
You immediately see for both channels — which campaigns work and which are wasting budget.
A unified metrics system
NEO Metrica unites data across three layers in one place.
Content — reach, engagement, views, reactions, audience activity.
Communications — message volume, new dialogues, response time, manager workload, message dynamics.
Performance — CTR, CPC, CPL, conversions, spend, campaign effectiveness.
Content — reach, engagement, views, reactions, audience activity.
Communications — message volume, new dialogues, response time, manager workload, message dynamics.
Performance — CTR, CPC, CPL, conversions, spend, campaign effectiveness.
Real-time data updates*
All data in NEO Metrica:
— is collected automatically;
— refreshes in real time*;
— syncs between sources;
— shows up in a single dashboard system.
— is collected automatically;
— refreshes in real time*;
— syncs between sources;
— shows up in a single dashboard system.
* Some metrics are updated at different intervals depending on the data type and the service used (Meta, Telegram, Yandex, Google, etc.). This is due to the technical limitations and policies of the respective platforms.
